In 2017, Down for Anthing Jacket was up the best jacket for fall! I took part of building digital campaign that positioned lululemon as the curator of the sweat life, envisioning an online experience as magical as the brand’s brick-and-mortar experience.Guided by the principles of aspiration, access, and artistry, I outlined a vision for where we felt the lululemon brand could go to serve the ever-evolving needs of the run and athletic retail industry.
Inspiring and targeting Fall Jacket on Pinterest was a grea timing for this campaign.
Direct traffic from Pinterest to the E-commercer PDP generated a 40% growth compare to
previous campaign with the same feature product.
Again timing is key we decided to propel the feature product to demonstrate beauty & versatility and using Instagram Story to showcase a beautiful and technical jacket for your everyday fall journey. 73% of the traffic coming from IG to the E-commerce went straight to the checkout.