Aim Cream

As it built a name for itself, the AIM brand became the strongest aspect of its business. I saw an opportunity to help broaden its audience by strategizing and designing an eCommerce experience relevant to today’s consumers. Although its site changed with time, we put a system in place to inform current and future iterations. I worked on Aim to align the strategy with the brand’s vision and customer needs. From identity and messaging to digital and content, I established an all-encompassing experience that expresses its brand philosophy: All Day, Everyday, Nextday

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